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Employment

Social Media Management Consultant

What is National Cupcake Day™?
National Cupcake Day™ is a coordinated Canadian event to support local shelters, SPCAs, and Humane Societies. The event is supported by the Ontario SPCA and BC SPCA on behalf of participating local shelters, SPCAs, and Humane Societies. The concept of National Cupcake Day™ is as simple as it is sweet. Participants register online to host a National Cupcake Day™ party in their community on any date in January or February. They then invite co-workers, friends and family to enjoy a sweet treat in support of animals in need. In exchange for a cupcake, guests donate to the participating animal welfare charity of the host’s choice, raising critically-needed funds for animals that are abused, abandoned, neglected or no longer wanted.

Each year thousands of abused, abandoned and neglected animals across Canada are rescued by SPCAs and Humane Societies. The funds you raise for National Cupcake Day™ will have a significant impact on the shelters, clinics and animal cruelty inspectors in your community, ensuring that their life-saving work continues.

The #1 reason people participate in this event is because they love animals. Our social media pages are an animal page first and a cupcake page second. Almost all the highest engagement/click through posts on NCCD pages were animal related. Preferably a combination of animals & baking content is best. We measure social media content through “Acquisition through Social channels” by Google Analytics.

Commencing September 2017, you will provide the following social media management services for the National Cupcake Day campaign:

Included:
❏ Detailed intake session
❏ Monthly Promotional timeline for all platforms (social media plan for each month)
❏ Engagement strategy
❏ Curate and create all content, (Nicole can help execute designs) including but not limited to:
    - Original Cupcake Day SPCA photos
    - In house Instagram Story Videos
    - Original Cupcake Day memes and shareable
    - Cupcake Day related content (based on previously successful content)
❏ Geo targeted influencer program
❏ Develop and implement contests across all platforms
❏ Manage and optimize any paid social and search advertising
❏ Provide paid advertising analytics weekly
❏ Adjust posts and time allocation to optimize for conversion across all platforms
    - Numbers are not set in stone, if one platform is far out performing the others – shift more time towards that platform.

Facebook

❏ 7 Facebook posts per week
    - 5 posts with national Content
    - 2 posts with Affiliate content (Visit affiliate social media pages weekly and use their best performing content. Copy and paste with ''Participating shelter [Tag their page] have their cupcake dollars at work doing... (adoption/rescue/cruelty investigation etc) insert original affiliate post”
❏ Encourage and manage community conversation
❏ Respond to and field any inquiries
❏ Direct traffic to our National Cupcake Day™ website
❏ Increase following and engagement
❏ Develop and manage all boosted posts
❏ Provide weekly report
❏ Write short weekly blog posts to promote aspects of the campaign (based on facebook’s new rules for boosted posts, link to the blog will be in the post)
❏ Put together social media contests
❏ Facebook live videos when applicable opportunities arrive during campaign
❏ Upload previous participant emails to invite them to like the page
❏ Invite engaged users that are not following on high performing/boosted posts
❏ Work with the Ad Coordinator to share strategy, learnings.
❏ Respond to all Facebook ad comments in a timely manner, manage any inappropriate material, or material that depresses conversion and alert Ad Coordinator if there are any major issues (controversial comments, etc)

Instagram

❏ 1 Instagram post daily
❏ Weekly Instagram stories
❏ Develop and encourage National Cupcake Day hashtag use
❏ Direct traffic to other social platforms
❏ Encourage and manage community conversation
❏ Create and optimize Instagram advertising
    - Instagram advertising will use separate ads - do not use a single ad to go towards both instagram and Facebook audience.
    - If Instagram advertising is not performing, redirect funds to FB ads
❏ Increase following and engagement
❏ Implement ‘swipe up’ feature in Instagram stories to engage more traffic
❏ Provide weekly report

Twitter

❏ 1 Tweet daily
❏ Re-tweet premium community Tweets
❏ Engage with relevant community members to leverage the Cupcake Day account (i.e. food bloggers, bakeries, etc)
❏ Encourage and manage community conversation
❏ Respond to all inquiries and Tweets in a timely manner
❏ Create and manage promoted Tweets
❏ Increase following and engagement
❏ Provide weekly report

Pinterest
❏ 3 original pins per week
❏ Up to 5 re-pins per week
❏ Direct traffic to other social platforms
❏ Engage with community members
❏ Increase following and engagement
❏ Provide weekly report

Dates of Engagement:
September 1, 2017 - March 1, 2018

How to apply:
Please send a cover letter telling us a bit about yourself, and why you think you’d be a good fit. Please include links to any social media account you currently manage and/or a portfolio, and your fee to:
Nicole Hill
Manager, National Cupcake Day
info@nationalcupcakeday.ca

 


 

Animal Control Officer, Peterborough Humane Society

Two (2) Part-time Positions- 20 hours per week

POSITION SUMMARY
We are currently hiring two (2) part-time (20 hours per week) Animal Control Officers who will be responsible for Animal Control By-Law enforcement, reporting directly to the centre operations manager. The successful candidate will be required to work weekdays, weekends, and/or a rotation schedule. In addition, the candidate must be available to work on-call shifts as required to respond to after hour emergencies.

RESPONSIBILITIES
• Responds to at large domestic animals and when required injured wildlife calls.
• Enforces municipal animal by-laws, issue offence notices, laying provincial offence violations.
• Keeps an accurate notebook with details of all calls made.
• May testify in court or at hearings when required.
• Serves municipal orders, notices and warnings.
• Deals with the public in a tactful and courteous manner.
• Educates the public regarding responsible pet ownership.
• Transports animals to veterinary hospitals, shelters, pet stores and wildlife rehabilitation facilities.
• Works with other agencies (police, fire, municipal enforcement officers) in a cooperative manner.
• Operates and maintains a Society vehicle in a safe and professional manner, reporting any damage or mechanical problems immediately.
• Follows policies and procedures set out by the Society and reports all hazardous situations and incidents to his/her immediate supervisor immediately.
• Works in a safe manner and in compliance with the Occupational Health and Safety Act and its regulations.

QUALIFICATIONS
• Possess an O.S.S.D. or equivalent and Post Secondary education in Police Foundations, Law and Security Education or Animal Enforcement.
• Demonstrated communication skills– verbal and written.
• Knowledge of and experience with animal care, animal husbandry and handling.
• Demonstrated knowledge and commitment to animal welfare practices and philosophies.
• Valid class “G” driver’s license and the ability to provide and maintain a clean Drivers Abstract and Police Clearance Certificate.
• Possess excellent interpersonal, conflict management and resolution skills.

To apply for or inquire more about this exciting employment opportunity, please email or call by Monday, August 28th 2017:

Andrew Fraser
Executive Director
Peterborough Humane Society
a.fraser@ptbohs.com



 


The Ontario Society for the Prevention of Cruelty to Animals (Ontario SPCA) is a registered charity with a Provincial Office in Stouffville and supports over 50 communities throughout Ontario.  The following opportunity is available at the Midland Animal Centre location.

Animal Care Attendant 1 (ACA1) - Midland Animal Centre

Part-time Position – Approximately 15-20 hours per week

Responsible for the day-to-day care and cleanliness of the animals and premises.  Provides medical aid and/or first aid to animals as instructed.  Provides customer service to the public and performs reception duties in the Animal Centre. 

ESSENTIAL FUNCTIONS

  • Feeding of all animals housed within the branch
  • General cleaning and disinfecting of the premises and equipment used within the shelter, i.e. food bowls, cat litter pans, utensils, carrying cages
  • Laundry Duties as required
  • General bathing and grooming of animals
  • Vaccinating and deworming shelter animals
  • Notifying supervisor of any health problems or concerns regarding the animals
  • Exercising of animals
  • Assisting the public with adoptions and inquiries
  • Following policies and procedures set out by the Society and reporting all incidents to his/her supervisor immediately
  • Working in compliance with the Occupational Health and Safety Act and its regulations.
  • Immediately reporting all incidents of injury, property damage, absence of or failure of a protective device and/or equipment to the supervisor

QUALIFICATIONS

  • Must have a genuine compassion for animals
  • Animal care training and experience would be an asset
  • Good communication and customer service skills
  • Must be flexible to perform a variety of duties
  • Must not have allergies limiting or affecting exposure to animals
  • Class G Drivers License is required
  • Must have completed grade 12 education or equivalent
  • Must be available to work weekends and holidays

If you have a passion for animal welfare, please forward your resume by email or fax only (no phone calls please) by August 24, 2017 to:

Caytlynn Crosier

Midland Animal Centre Manager

F: 705-534-4459

ccrosier@ospca.on.ca

We thank all applicants for your interest in the Ontario SPCA however; only those selected for an interview will be contacted. The Ontario SPCA is proud to provide employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at 888-668-7722 or resumes@ospca.on.ca

 


Social Media Management Consultant

What is National Cupcake Day™?

National Cupcake Day™ is a coordinated Canadian event to support local shelters, SPCAs, and Humane Societies.  The event is supported by the Ontario SPCA and BC SPCA on behalf of participating local shelters, SPCAs, and Humane Societies.

The concept of National Cupcake Day™  is as simple as it is sweet. Participants register online to host a National Cupcake Day™ party in their community on any date in January or February. They then invite co-workers, friends and family to enjoy a sweet treat in support of animals in need. In exchange for a cupcake, guests donate to the participating animal welfare charity of the host’s choice, raising critically-needed funds for animals that are abused, abandoned, neglected or no longer wanted.

Each year thousands of abused, abandoned and neglected animals across Canada are rescued by SPCAs and Humane Societies. The funds you raise for National Cupcake Day™ will have a significant impact on the shelters, clinics and animal cruelty inspectors in your community, ensuring that their life-saving work continues.

The  #1 reason people participate in this event is because they love animals.  Our social media pages are an animal page first and a cupcake page second. Almost all the highest engagement/click through posts on NCCD pages were animal related. Preferably a combination of animals & baking content is best. We measure social media content through “Acquisition through Social channels” by Google Analytics.

Commencing September 2017, you will provide the following social media management services for the National Cupcake Day campaign:

Included:

  • Detailed intake session
  • Monthly Promotional timeline for all platforms (social media plan for each month)
  • Engagement strategy
  • Curate and create all content, (Nicole can help execute designs) including but not limited to:
  • Original Cupcake Day SPCA photos
  • In house Instagram Story Videos
  • Original Cupcake Day memes and shareable
  • Cupcake Day related content (based on previously successful content)
  • Geo targeted influencer program
  • Develop and implement contests across all platforms
  • Manage and optimize any paid social and search advertising
  • Provide paid advertising analytics weekly
  • Adjust posts and time allocation to optimize for conversion across all platforms. Numbers are not set in stone, if one platform is far out performing the others – shift more time towards   that platform.

Facebook

  • 7 Facebook posts per week
  • 5 posts with national content
  • 2 posts with Affiliate content (Visit affiliate social media pages weekly and use their best performing content. Copy and paste with ''Participating shelter [Tag their page] have their cupcake dollars at work doing... (adoption/rescue/cruelty investigation etc) insert original affiliate post”
  • Encourage and manage community conversation
  • Respond to and field any inquiries
  • Direct traffic to our National Cupcake Day™ website
  • Increase following and engagement
  • Develop and manage all boosted posts
  • Provide weekly report
  • Write short weekly blog posts to promote aspects of the campaign (based on facebook’s new rules for boosted posts, link to the blog will be in the post)
  • Put together social media contests
  • Facebook live videos when applicable opportunities arrive during campaign
  • Upload previous participant emails to invite them to like the page
  • Invite engaged users that are not following on high performing/boosted posts
  • Work with the Ad Coordinator to share strategy, learnings.
  • Respond to all Facebook ad comments in a timely manner, manage any inappropriate material, or material that depresses conversion and alert Ad Coordinator if there are any major issues (controversial comments, etc)

Instagram

  • 1 Instagram post daily
  • Weekly Instagram stories
  • Develop and encourage National Cupcake Day hashtag use
  • Direct traffic to other social platforms
  • Encourage and manage community conversation
  • Create and optimize Instagram advertising
  • Instagram advertising will use separate ads - do not use a single ad to go towards both instagram and Facebook audience.
  • If Instagram advertising is not performing, redirect funds to FB ads
  • Increase following and engagement
  • Implement ‘swipe up’ feature in Instagram stories to engage more traffic
  • Provide weekly report

Twitter

  • 1 Tweet daily
  • Re-tweet premium community Tweets
  • Engage with relevant community members to leverage the Cupcake Day account (i.e. food bloggers, bakeries, etc)
  • Encourage and manage community conversation
  • Respond to all inquiries and Tweets in a timely manner
  • Create and manage promoted Tweets
  • Increase following and engagement
  • Provide weekly report

Pinterest

  • 3 original pins per week
  • Up to 5 re-pins per week
  • Direct traffic to other social platforms
  • Engage with community members
  • Increase following and engagement
  • Provide weekly report

Dates of Engagement: 

September 1, 2017 - March 1, 2018

How to apply:

Please send a cover letter telling us a bit about yourself, and why you think you’d be a good fit. Please include links to any social media account you currently manage and/or a portfolio, and your fee to:

Nicole Hill
Manager, National Cupcake Day
info@nationalcupcakeday.ca

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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